Brochures are efficient and common ways to get your brand message across. They have the quality to stick around, which can prove to be of great help. You can use them to offer special offers, event invitations, maps, or informational tools at the store level.
However, like any other marketing material, brochure printing, requires you to get an attention-grabbing design to not only draw customers but also retain them. Even a small mistake can have a damaging effect on your business. Unfortunately, people often end up making mistakes that can turn your brochure into only a piece of paper.
To create an effective and flawless business brochure, you have to make sure you don’t make the following mistakes-
Trying to Add Everything in One Brochure
Including a whole list of everything you do is a mistake. If you try to impress and attract everyone, you might end up interesting no one. You might already know that every business has 2-3 kinds of customers they serve. In case you have to put more than one or two products or service in your custom brochure printing, use the products and services in the custom brochure, which are suitable for one category of customer you serve. The services or products you are featuring in the brochure have to complement each other.
Designing Without an End in Mind
To be successful, brochure printing has to be designed with a purpose in mind. You need to know how to use it, as a tool for the salespeople, as a self-mailer, or something for educating your prospective customers about your products or service. Your customers should know all the options available to them.
Designs Without a Purpose
You have to consider what you are planning on accomplishing with your brochure. It might sound a little simple but a brochure without a goal or purpose in mind is ineffective and doesn’t produce any result.
Consider what you want the end result to be when someone reads the brochure. Would you like them to call and buy? Do you want the A4 brochures to create more interest so that they contact you to get their questions answered? Or would you just like to educate them about your product?
Thinking that You are a Graphic Design Expert
A few people can design their brochures all by themselves but most can’t. With the help of desktop publishing, several people are trying to save a few bucks by trying their hands-on graphic design. At times, it works but most of the time it might not. Businesses might end up losing sales from a poor design.
The money you spend on a professional graphic design artist pays for itself. They use specific technology for their graphic designing project. They know the right colors to highlight the products, the correct fonts, and appropriate spacing. There are lot of things in graphic design. You might be an expert in your business. In case you want a promotional product, such as a brochure, you need to make sure it looks good by hiring a graphic design expert.
Not Including a Validation Message
Using customer testimonials helps in enhancing the effectiveness of a brochure to a significant extent. It is one of the most overlooked aspects when it comes to marketing. You should ask for them from your customers and use them in your brochure.
Not Including Photos
A clip art graphic or photo will help you tell the story you have been trying to tell to your potential customers. At times, the right photo will tell the whole story with or without a written copy. But the number of photos you use or where you use them will primarily depend on the message you are using for the brochure printing and its purpose.
Not Including a Call-to-Action
It can sound too simple but you will be surprised by how many people forget to include call-to-action in the brochure. But without them how would your customers know what you want them to do? Do you want your customers to call for more information? Visit your website? Make sure you include every way to contact you, your site, email address, phone number, or physical address.
These days many businesses are using some new tools, such as a QR code that can be scanned with the help of a smart phone and will take the customers to your business’s home page.
So, if you are designing and printing brochures for your business, make sure you avoid these mistakes. By doing so, you can be effective in generating more sales for your brand.